Your Ultimate Shopify SEO Checklist to Rank on SERPs in 2022

Shopify SEO checklist


Do you already have a Shopify store or have just started out? Do you want to get an effective way to rank on SERPs? What is the Shopify SEO checklist for creating SEO strategies?

Ultimate Shopify SEO Checklist to Rank on SERPs

Shopify SEO is a set of SEO tweaks tailored to the Shopify platform. While Shopify stores include SEO-friendly features with high customizability, there can be some SEO problems like duplicate content. Therefore, this Shopify SEO Checklist will assist you in reducing risks and improving your store’s ranking!

Shopify search engine optimization checklist

#1 Shopify store setup

At the very first step of creating your Shopify site, there will be many factors that can affect your site performance. From the plugins you add to the images you use, all of these factors can affect your SEO performance. Thus, consider everything at this phase!

Select a Shopify domain

Choose Shopify store name

Choose responsive theme

Whether your visitors are using desktop, mobile or tablet devices, they want to enjoy a seamless experience. Your site’s bounce rate will reduce and your visitors will stay longer on your site if:

  • page layout is fit to the screen size
  • page speed is high
  • theme elements are well-organized
Shopify themes store

Make use of Shopify SEO apps

You should take into account your Shopify store issues when choosing the best Shopify SEO apps from the list. Additionally, you need to be aware of your current SEO knowledge in order to make the best choice. All of these apps are helpful in resolving your SEO issues, despite the fact that each one has a special selling proposition.

Shopify SEO apps

#2 Analytics tools setup

What’s more in this Shopify SEO checklist? How to set up SEO on Shopify? First, you need to choose appropriate eCommerce analytics tools. In this article, we will mention 2 most essential tools for Shopify search engine optimization — Google Search Console & Google Analytics.

Set up Google Search Console & Submit XML sitemap

On Google Search Console, Shopify stores generate a sitemap file that contains a list of your website’s individual pages. That sitemap will inform Google and other search engines about your site’s structure. Shopify store owners can find their sitemaps at [].

Submit Shopify sitemap
  • Determine which keywords get the highest performance on your sites
  • Examine the evolution of your keywords’ performance by date & time
  • See how your keywords & Shopify store rank in different countries
  • Know which devices the search engines work (desktop, mobile or tablet)
  • Understand how your pages appear on Google
  • Request Google to index your Shopify website’s pages
  • Let Google receive your sitemap
  • Receive Google warnings about your website errors

Set up Google Analytics

To set up Google Analytics, firstly, you should register a Google Analytics account.

  • Real-time performance of your Shopify sites
  • Store conversions that you make from SEO
  • The channels are driving the most traffic to your website
  • The most appealing content that to customers are into
  • Performance of different marketing campaigns whether it’s the most or least successful
  • The countries that your user comes from
  • Your visitors search Shopify stores on desktop, mobile or tablet devices

#3 Blog sections execution

For a better Shopify website SEO, put informational blog posts together for targeted keywords. Create high-quality blog content that is optimized for relevant long-tail queries to capture users near the top of the sales funnel.

Shopify blog sections — Shopify SEO optimization

#4 Product pages optimization (On-page SEO)

Apart from blog section, having an on-site optimization strategy will also help you achieve higher rankings in search results. This is one of Shopify SEO best practices.

Perform keyword research

Before you begin optimizing your content, you must first determine which keywords are highly relevant to your products and will drive qualified traffic to your website. For Shopify SEO checklist, it is a good idea to become acquainted with a keyword research tool.

Ahrefs keywords research
AnswerThePublic keywords research

Optimize meta title & meta description

Meta titles and meta descriptions are the texts that appear on search engine result pages. Although these aren’t official ranking factors, they do contribute to SERPs click-through rate (CTR), which SEO experts consider to be a significant ranking factor.

SEO optimization Shopify

Optimize internal linking

A set of quality internal links is as powerful as quality external links (backlinks). Optimize it with relevant content that is well-organized, and you can improve:

  • your website’s crawlability
  • user experience
  • page authority & ranking

Product URLs

Long URLs, for example, id=90 can ruin your efforts to rank high on Google and other search engines. Thus, you should make your Shopify website URLs shorter.

  • Remove any extraneous characters
  • Only lowercase characters should be used to separate words in the URL
  • Avoid the words “a,” “an,” and “the”
  • Include product information such as the product name, brand name, and color

Optimize product images

Product photos should always be considered an important part of your store’s SEO strategy because they can greatly improve your results.

Optimize product image

Utilize headers

Keep it simple! Before performing any other complex task for search engines, remember to include a Homepage Title that is easy to follow. By default, your brand name will appear on the homepage of your Shopify store.

Shopify store header
  • 1 SEO keyword
  • Brand name
  • 50–60 characters maximum
  • There is no keyword stuffing

#5 Shopify Off-page SEO

Build backlinks

Receiving a large number of backlinks to your website is one of the most effective ways to boost your search engine rankings. Backlinks are used by Google in its algorithm to determine which businesses are experts at what they do.

Perform social media SEO

Though social media is not a direct ranking factor, it does contribute to your SEO results. Here’s how social media presence can help your Shopify store’s SEO:

  • Multi social media profiles can rank for search terms
  • Social media presence helps Shopify store grow followers and drive traffic
  • Links on your social media channel can help your site to index

#6 Shopify SEO audit (Shopify technical SEO)

How to get your website on top of Google? Here comes the last action for Shopify SEO checklist — perform Shopify SEO audit. All of your previous efforts for optimizing website for SEO will matter in this step.

Check duplicate content

Google will severely penalize duplicate content, so make sure you’re not copying anything from somewhere else.

Do mobile friendly test

Mobile friendly test
  • Content wider than screen
  • Text too small to read
  • Clickable elements too close together
  • Viewport not set

Shopify SEO Checklist — Speed up page loading time

There are numerous methods for testing the speed of your website. Here, we use PageSpeed Insights by Google. You can also use this tool to examine your Shopify store to execute the right SEO for Shopify websites to better the performance.

LitExtension page peed test

Repair broken links

Broken links make it difficult for search engines to index your pages and for users to navigate your site. Stay alert that broken links indicate a low-quality site and may have an impact on your rankings.

Shopify SEO Checklist — FAQs

What is an SEO checklist?

An SEO checklist is a list of recommendations and tips that can be used to optimize a website for higher search engine rankings. Building an SEO-friendly website is an important first step in assisting search engines, particularly Google, to rank your site higher.

Is Shopify good for SEO?

Without a doubt, yes! It’s ideal for those who aren’t tech savvy, have a limited budget, and only use basic SEO features. For a better SEO experience, we recommend you install third-party SEO apps.

What is the best SEO app for Shopify?

There are some popular names like Yoast SEO, SEO Suite — SEO Image Optimize, SEO Doctor, SEO Booster,…

How do I do SEO on Shopify?

You can follow the aforementioned steps recommended by LitExtension. From setting up Shopify stores, analytics tools and blog sections to optimize on-page SEO, off-page & technical SEO and finally audit Shopify SEO, you can nail SEO on Shopify!

Bottom Line

Going high on SERPs and getting impressive performance have always been a desire for any merchants. We hope that with this Shopify SEO Checklist, you can optimize your Shopify store and ultimately rank high on Google or any other search engines to drive conversions.



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