Why and How to Use The Trust Badges for Your Shopify Store?
Have you ever wondered what Shopify is? For those of you who aren’t familiar with the notion, Shopify is an online trade platform that optimizes the electronic trading experience for both merchants and their clients. A detailed Shopify review clearly shows that it offers a strong, handy, continuously evolving system whose main purpose is to stay in the lead of an ever-changing industry.
In case you are running your business on another eCommerce platform and you desire to build your own Shopify store, Shopify migration is definitely the ideal choice.
In this article, we’ve tacked together useful information regarding trust badges Shopify not just for a newbie user but also some cool tips and tricks that any experienced vendor can use to make more money.
The Benefits of Using Shopify
- Shopify is a reliable, customizable eCommerce business tool for your brand;
- It gives you the opportunity to sell easier through its hosted platforms and CMS;
- It’s a complete trading solution that provides you with hosting, the functionality of the shopping cart, and a free integration of sales channels;
- Shopify offers 24/7 online support and educational content through the Shopify Ecommerce University;
- You can sell through any sales channel, from Amazon to Facebook, or Pinterest, all over the world;
- Your business is entirely safe due to the high-security SSL certificates.
Speaking of the wolf, I did not randomly reinforce this last characteristic; the safety of a transaction is elementary for any business that wants to grow on the market and in the eyes of the customers. In just two words, the key to gaining confidence is using trust badges.
What Exactly are Trust Badges?
Trust badges Shopify are special icons or images that make a client trust a brand. Yes, special, because those symbols come as a result of a third-party check that attests to the safety of an agreement between a vendor and a shopper.
These icons are mainly visual and make the checkout operation safe and the company that clients buy from trustworthy.
We all know how the internet works and how easily people fall into all sorts of traps with online dummy shops; which is exactly why people have become skeptical about online purchases. But… yes, luckily, there is a but… a business that uses trust badges Shopify is a reliable source that people still buy from. As a matter of fact, clients are more and more educated, more and more informed, and start searching for dependable sources themselves.
What Are The Benefits of Using Trust Badges?
So you now know what trust badges Shopify are, but what is the point of them? It may seem like extra effort to add badges to your online store, but it is important to recognize that they are incredibly beneficial.
Trust Badges Shopify Reassure Shoppers
As the name suggests, one of the main functions of trust badges Shopify is to increase customer trust. The goal is to help shoppers feel reassured that your store is legitimate and they will get what they have paid for.
It is no surprise that customers are skeptical about buying online, especially from independent or first-time retailers. There are plenty of online scams and commercial crimes, which lead consumers to feel concerned about giving out personal information and credit card details online — especially if they are purchasing a product that needs to be shipped.
Therefore, it is the responsibility of the shop to help customers feel secure in making purchases. Obviously, there are a variety of methods to achieve this, such as reviews, testimonials and having a good brand reputation. However, one of the most effective ways is by using trust badges. Carefully selecting appropriate icons is a simple way of building confidence in new users.
Trust Badges Shopify Increase Conversion Rates
The goal of any online store is to sell products or services, therefore, increasing conversion rate is essential.
Interestingly, trust badges Shopify can increase conversion rates. HulkApps ran a study where they had one form without a trust badge or secure payment badge and another one with a Verisign Secured trust badge. The form with the trust badge or secure checkout badges led to a 42% increase in conversions.
Due to the higher conversion rates that trust badges Shopify result in, many online stores have caught on making indicators the norm.
What Types of Trust Badges Shopify Can be Used for a Store?
Trust badges Shopify have arguably become one of the biggest eCommerce trends. First of all, there are indispensable icons and recommended ones. Let’s dive into them a bit:
SSL Trust Badges Shopify
One of the must-haves is precisely the SSL Certificate (Secure Socket Layer Badge), a segment of the entire TLS protocol (Transport Layer Security).
Typically, any online cart plugin should include an SSL certificate badge. In the absence of this certificate, the purchase is not completely safe and might fail. But with an SSL certificate, one can safely enter personal and sensitive information like serial numbers or credit card details.
As for Shopify, it has an integrated SSL trust badge, so the customers’ data is encrypted by default. The client has access to this information when he proceeds to check out — a lock-up appears in the web address confirming the safety of the transaction.
A brand having approval from third parties adds even more credibility to the online purchase. Among others, you may use Google Trusted Store or VeriSign as go-betweens. Basically, what that mediator does is validate the safety of the transactions that take place through your online store.
More and more online stores end their offers with one of the most reliable trust badges Shopify on the market: the money-back guarantee badge.
As a customer, I like seeing this type of trust badge alongside a product that I am about to try. It’s a truly smart way for a company to take responsibility for the quality of its services or products, and I, as a client, notice that and will definitely use that platform again.
Free Shipping Badges
Just like free return badges, free and fast shipping badges are also great tools to increase your customers’ satisfaction and your brand’s reliability.
Again, as a client, I will most probably close a deal with the online shop that offers me this advantage. Any purchaser appreciates any extras that add to the safety and reliability of a transaction.
Anyone who prefers to sit at home and order online and has already benefited from a free-of-charge delivery will definitely look for a similar option.
Do not overthink it; trust badges Shopify are a powerful tool that converts! To see how you can actually add these icons to your Shopify store, we have put together three methods that anyone can use, regardless of their technical skills:
How to Include Trust Badges Shopify on your Store?
It’s clear that trust badges are beneficial for Shopify businesses, but how do you make sure your online shop has them? Luckily, there are a few simple ways in which you can add them to your shop.
1. Add trust badges Shopify to your store with an app.
Nothing more natural than that, because there’s everything included in the Shopify Store App, and even more. All you have to do is enable the trust badges Shopify that you want to use, and there you have it — you’re one of the reliable sources now!
2. Adapt the payment options at the bottom of the page.
With Shopify, you have all the possible payment methods displayed at the bottom of the page, in the footer. It’s up to you to tick the ones you want to allow your customers to use. The design is included, by the way.
You might think this is not a big deal, but let me disagree with this one. Adding big names like PayPal or symbols of credit card providers has a positive impact on the customer. It does increase your credibility and makes the transaction more efficient.
3. Add a DIY trust badge
If you know how to code, you can manually add your own trust badges. You simply have to decide upon the visual that you’re going to use — check out some awesome examples of online forms and surveys that may inspire you.
If you’re a non-technical person, that is not an issue at all; you can always turn to a marketing agency that can give you some extra tips or even get things done for you.
Trust badges Shopify are really important for every eCommerce business. Learn to use them wisely, and make sure that every badge is seen and understood by your customers. The implementation of some badges might not be very simple — but it’s always worth going the extra mile.
If you are on another platform but Shopify and want to make full use of Shopify’s powerful functions, don’t hesitate to migrate to Shopify. LitExtension team is always there to help you.
Author: Vlad Shvets from Paperform.