The Ultimate Shopify Launch Checklist to Kick off Your Store

11 min readJun 1, 2022

By LitExtension

Trusted by over 3.7 million online merchants, Shopify is undoubtedly one of the best eCommerce platforms in the world. If you decide to go for Shopify and are looking for a Shopify launch checklist, welcome on board. In this article, LitExtension — The #1 Shopping Cart Migration Expert will walk you through a detailed Shopify checklist to kick off your online store.

Keep scrolling because, in this post, we will cover:

Why Choose Shopify?

Before getting to the ultimate Shopify launch checklist, let’s take a quick look at what is Shopify and why it is suitable for your business.

What is Shopify?

Shopify is an all-in-one eCommerce solution for businesses of all sizes. It is designed to help merchants quickly build an online store without having to deal with hosting or other technical stuff. Therefore, Shopify could be an ideal selection for both experienced eCommerce users and market newcomers with little knowledge about selling online.

Curious about Shopify? Check out our in-depth Shopify review below to see what this platform has in store.

Besides, Shopify provides a flexible subscription plan that can align with many businesses. Shopify pricing comes in three different tiers including Basic Shopify, Shopify, and Advanced Shopify. The price ranges from $29 to $299 per month depending on your selection.

Not ready for any commitment with Shopify? This platform offers a 14-day-free-trial for every new user. Therefore, don’t hesitate to take up this limited-time offer and tour around all Shopify features with no cost required. You can even decorate your store with the best Shopify theme because you won’t have to pay a penny for premium templates during the free trial.

In case you are not interested in Shopify, feel free to cancel the free trial and look for Shopify alternatives instead.

With that being said, if you choose Shopify to build your eCommerce website, keep scrolling! In the latter part of this article, we will walk you through a 13-point Shopify launch checklist to quickly and successfully kickstart your business.

Need Help To Migrate Your Store?

In case you’re selling elsewhere and planning to migrate to Shopify, you can consider using our automated cart migration service.


Is Shopify still worth it?

The answer is yes, it is. Armed with a great wealth of outstanding features, Shopify is an ideal solution to take your business to the next level. Its ecosystem offers everything you need to sell online, from exclusive inventory management to a dedicated payment system. Thus, no matter how big your business is, Shopify is always an option worth considering.

Here’s our quick evaluation of Shopify based on four vital categories.

A salient feature that makes Shopify well-known is its user-friendliness. Shopify is extremely easy to use. Even if you are new to the eCommerce world, starting to sell online with Shopify is not much of a problem.

If you are not familiar with this platform, let’s learn how to quickly build a Shopify store with our detailed Shopify tutorial below.

Ultimate Shopify Launch Checklist for Success

After setting up your account, you might wonder how to launch Shopify store or how to build a high-converting Shopify store. If these questions are uppermost in your mind, you’ve come to the right place. In this part of the article, LitExtension has compiled a 13-point Shopify launch checklist to kickstart your online business.

Without further ado, let’s get this show on the road.

1. Register a website name and domain

Your website name and domain are not simply the virtual path leading consumers and search engines to your online store. They play an important part in improving your brand recognition and awareness. Besides, a good website name also helps your store stay on top of customers’ minds easily.

That’s why the very first point in our Shopify launch checklist is getting your website a custom domain and name. Make sure you choose a relevant yet unique store name to distinguish your online business from other competitors in the market. But don’t be too stressed about this. You can always change your Shopify store name whenever you want.

Change Shopify store name

Now that the “name” part is done, how about the domain? One good thing is that you can buy a domain name from Shopify and let this platform host it. The price for each domain starts from $14 per year and you can cancel it anytime. Please feel free to browse through Shopify generator tool to check the availability of your domain name.

Shopify domain name generator

2. Select your sale channels

There’s no doubt that Shopify is a great platform to sell online. But the question is, why limit yourself to one platform only?

This is when multi-channel selling comes into the picture. By displaying your products on different platforms, you can increase dramatically your traffic and sales from multiple sources. You can fully integrate your Shopify store with other marketplaces like Etsy and eBay to expand your reach effortlessly.

Multichannel-selling Made Easy

Want to minimize manual efforts when selling multi-channel? Try out LitCommerce — The Multichannel Selling Tool! LitCommerce allows store owners to list products on marketplaces seamlessly and easily.


3. Optimize your checkout process and payment options

Before getting to this third point of our Shopify launch checklist, here are some important facts you should know about.

  • 27% of customers abandon their cart due to the complicated checkout process.
  • Cart abandonment leads to $18 billion lost in sales revenue each year.

To reduce the cart abandonment rate, it is vital to create a smooth and frictionless checkout process. To ace this, you can use Shop Pay — an accelerated checkout method for Shopify stores. And don’t forget to include popular payment methods (like PayPal or Apple Pay) on your checkout page so that customers have more paying options to choose from.

Include various payment options on your checkout page

4. Adjust your Shopify sales tax and shipping settings

Before launching your Shopify store, please double-check your tax and shipping price for the products you are selling. Otherwise, by not charging enough, you might be unable to generate more sales and max out your profit.

On another note, depending on your store’s location, you might need to set up Shopify sales tax. Don’t forget to add this amount of money to your product price, or else, you’ll have to pay that sales tax out-of-pocket.

How to set up Shopify sales tax

5. Provide your billing information

Before your 14-day-free-trial comes to an end, make sure to fill in your billing information. If you fail to provide this piece of information, you won’t be able to accept or process orders in the future.

To provide your billing information, go to Setting in the Shopify Dashboard. Then, select Billing and fill in your information in the Billing address section. After finishing, click Confirm to complete.

Shopify billing address

6. Install and set up analytic tools

Analytics must be put up from the dawn of your business. This data will provide you with vital information about the overall situation of your store. How many sales does your store make, how many orders has your store been fulfilling, or how many customers have purchased from your store? These questions can be answered through reports and analytics tools.

Shopify report and analytic dashboard

Though Shopify comes with its own set of reports and analytic tools, it is not compulsory to use these metrics. You can install other eCommerce analytic tools like Google Search Console, Adobe Analytics, or Google Analytics. You may even combine tools to examine your business, but we recommend that you start by tracking these essential eCommerce indicators.

7. Get rid of paltry Shopify apps

Yes, Shopify does offer a great wealth of apps on their App Store. Sometimes, you might feel the urge to install tons of them in hope that they can expand your business’s possibilities.

Nonetheless, not every plugin on Shopify App Store is suitable for your business. Installing too many paltry apps might add up to your monthly expense. Moreover, unnecessary applications might cause slow and sluggish performance on your website.

To avoid that, make sure to only install essential apps to streamline your business. In case you don’t know which one you should go for, please check out our recommendation of the best Shopify apps and best Shopify apps for SEO.

8. Set up your standard pages

The next tip in our Shopify launch checklist is preparing your standard pages. Now that you have a new Shopify store ready to be published, it’s time to share with customers about your brand through standard pages. A website filled with detailed and carefully-written content will greatly improve customers’ trust, as proved by Shopify.

Even if you don’t have much time, make sure to include these landing pages in your Shopify website before launch.

  • Homepage: It is undeniable that the first impression is hard to beat. The homepage is the first (or maybe second) place that visitors go to when they browse through your site. Therefore, don’t forget to set up clear navigation so that customers can wander around your store with ease.
LitExtension Home page
  • About Us: Unlike the homepage, the “About Us” section is normally not the first place that customers land. Nevertheless, if we exploited this page correctly, it can become an effective sales channel. Your about page is an opportunity to reassure clients that your business is legitimate, allowing them to invest in your brand over time.
  • Contact Us: A Contact page assures customers that a store is real and currently active. Don’t forget to include your phone number, email, or any means of communication that you have. Make sure to always have your customer service agent on standby and ready to tend consumers.

9. Review your contact information

In the previous part of this article, we talked about compiling a Contact Us page before launching your Shopify store. But the key thing is, please make sure that your contact information is correct and customers can reach you easily. In this case, your customers can have their inquiries answered immediately thus improving your customers’ experience.

10. Pay attention to search engine optimization

Research by Oberlo has shown that 46% of product searches come from Google. Hence, improving your store’s Google search rating will boost your chances of receiving more orders. In the long run, a positive Search Engine Optimization (SEO) plan can undoubtedly attract more visitors to your store and thus increase sales.

46% of product searches are from Google

Here are our recommendations to improve your Shopify SEO:

  • Conduct keyword research
  • Optimize keyword and internal links
  • Design a sitemap
  • Improve page loading speed
  • Don’t forget about content marketing

11. Double-check your website content

The next tip in our Shopify launch checklist is always proofread to check your content. Small spelling or grammar mistakes are inevitable, but we can avoid that by double-checking all your website content before publishing.

But that’s not all. Make sure to find and fix every broken link on your site. And don’t forget to check your website on different browsers and different devices to see how it performs and how we can improve customers’ experience across platforms.

12. Make sure your email notification works

Email can come in handy when you start an eCommerce business. Therefore, please take some time to customize automated emails before launching your Shopify store.

To make changes to Shopify automated emails, visit Settings > Notifications in your dashboard to edit your email templates. Feel free to add a logo, change color, edit CTA, or anything that fit your brand.

13. Secure your Shopify store with two-factor authentication

Before launching your Shopify store, make sure to turn on two-factor authentication to strengthen security.

Two-factor authentication (or two-step authentication, multifactor authentication) is a more secure login technique that requires you to input a password and another piece of information when logging into your store. It might be a one-time security code sent via your phone number or email or a biometric authentication such as fingerprint or face recognition.

Enable two-factor authentication on Shopify

This makes your Shopify shop considerably more difficult to hack, as well as keeps you in compliance with data protection rules.

Shopify Launch Checklist — FAQs

How many steps are there to set up and launch a Shopify store?

There are nine steps in total to launch a Shopify store. To discover the complete roadmap to build a Shopify business, don’t forget to check out our Shopify tutorial.

How to open Shopify store to the public?

Now that you’ve done configuring your store, it’s time to make it live. Simply go to Online Store > Preferences, then disable the Password Protection section.

How do I test my Shopify store before launch?

It’s important to take a few test orders to ensure that the system works smoothly. To enable test mode, go to Settings > Payments in your Shopify Dashboard. Then, in the Shopify Payments section, click Edit, tick on Use Test Mode, then Save.

Shopify Launch Checklist — Final Words

And that brings us to the end of this article. We hope that with our detailed Shopify launch checklist above, you can kick off your business effortlessly.

Currently on a different platform? Don’t worry, LitExtension is here to assist. With 11+ years in the market, we guarantee to migrate your online store to Shopify quickly, accurately, and securely.

In case you have any questions or inquiries, don’t hesitate to contact our 24/7 customer support team to get your problems resolved as quickly as possible.

Last but not least, please join our Facebook Community to learn more tips and tricks to launch your Shopify store and stay up-to-date on all the eCommerce news.




Our Automated Shopping Cart Migration Service helps you move your online store to a better e-commerce platform with ease. Learn more at