The Ultimate Shopify Launch Checklist to Kick off Your Store

Why Choose Shopify?

Before getting to the ultimate Shopify launch checklist, let’s take a quick look at what is Shopify and why it is suitable for your business.

What is Shopify?

Shopify is an all-in-one eCommerce solution for businesses of all sizes. It is designed to help merchants quickly build an online store without having to deal with hosting or other technical stuff. Therefore, Shopify could be an ideal selection for both experienced eCommerce users and market newcomers with little knowledge about selling online.

Is Shopify still worth it?

The answer is yes, it is. Armed with a great wealth of outstanding features, Shopify is an ideal solution to take your business to the next level. Its ecosystem offers everything you need to sell online, from exclusive inventory management to a dedicated payment system. Thus, no matter how big your business is, Shopify is always an option worth considering.

Ultimate Shopify Launch Checklist for Success

After setting up your account, you might wonder how to launch Shopify store or how to build a high-converting Shopify store. If these questions are uppermost in your mind, you’ve come to the right place. In this part of the article, LitExtension has compiled a 13-point Shopify launch checklist to kickstart your online business.

1. Register a website name and domain

Your website name and domain are not simply the virtual path leading consumers and search engines to your online store. They play an important part in improving your brand recognition and awareness. Besides, a good website name also helps your store stay on top of customers’ minds easily.

Change Shopify store name
Shopify domain name generator

2. Select your sale channels

There’s no doubt that Shopify is a great platform to sell online. But the question is, why limit yourself to one platform only?

3. Optimize your checkout process and payment options

Before getting to this third point of our Shopify launch checklist, here are some important facts you should know about.

  • 27% of customers abandon their cart due to the complicated checkout process.
  • Cart abandonment leads to $18 billion lost in sales revenue each year.
Include various payment options on your checkout page

4. Adjust your Shopify sales tax and shipping settings

Before launching your Shopify store, please double-check your tax and shipping price for the products you are selling. Otherwise, by not charging enough, you might be unable to generate more sales and max out your profit.

How to set up Shopify sales tax

5. Provide your billing information

Before your 14-day-free-trial comes to an end, make sure to fill in your billing information. If you fail to provide this piece of information, you won’t be able to accept or process orders in the future.

Shopify billing address

6. Install and set up analytic tools

Analytics must be put up from the dawn of your business. This data will provide you with vital information about the overall situation of your store. How many sales does your store make, how many orders has your store been fulfilling, or how many customers have purchased from your store? These questions can be answered through reports and analytics tools.

Shopify report and analytic dashboard

7. Get rid of paltry Shopify apps

Yes, Shopify does offer a great wealth of apps on their App Store. Sometimes, you might feel the urge to install tons of them in hope that they can expand your business’s possibilities.

8. Set up your standard pages

The next tip in our Shopify launch checklist is preparing your standard pages. Now that you have a new Shopify store ready to be published, it’s time to share with customers about your brand through standard pages. A website filled with detailed and carefully-written content will greatly improve customers’ trust, as proved by Shopify.

  • Homepage: It is undeniable that the first impression is hard to beat. The homepage is the first (or maybe second) place that visitors go to when they browse through your site. Therefore, don’t forget to set up clear navigation so that customers can wander around your store with ease.
LitExtension Home page
  • About Us: Unlike the homepage, the “About Us” section is normally not the first place that customers land. Nevertheless, if we exploited this page correctly, it can become an effective sales channel. Your about page is an opportunity to reassure clients that your business is legitimate, allowing them to invest in your brand over time.
  • Contact Us: A Contact page assures customers that a store is real and currently active. Don’t forget to include your phone number, email, or any means of communication that you have. Make sure to always have your customer service agent on standby and ready to tend consumers.

9. Review your contact information

In the previous part of this article, we talked about compiling a Contact Us page before launching your Shopify store. But the key thing is, please make sure that your contact information is correct and customers can reach you easily. In this case, your customers can have their inquiries answered immediately thus improving your customers’ experience.

10. Pay attention to search engine optimization

Research by Oberlo has shown that 46% of product searches come from Google. Hence, improving your store’s Google search rating will boost your chances of receiving more orders. In the long run, a positive Search Engine Optimization (SEO) plan can undoubtedly attract more visitors to your store and thus increase sales.

46% of product searches are from Google
  • Conduct keyword research
  • Optimize keyword and internal links
  • Design a sitemap
  • Improve page loading speed
  • Don’t forget about content marketing

11. Double-check your website content

The next tip in our Shopify launch checklist is always proofread to check your content. Small spelling or grammar mistakes are inevitable, but we can avoid that by double-checking all your website content before publishing.

12. Make sure your email notification works

Email can come in handy when you start an eCommerce business. Therefore, please take some time to customize automated emails before launching your Shopify store.

13. Secure your Shopify store with two-factor authentication

Before launching your Shopify store, make sure to turn on two-factor authentication to strengthen security.

Enable two-factor authentication on Shopify

Shopify Launch Checklist — FAQs

How many steps are there to set up and launch a Shopify store?

Shopify Launch Checklist — Final Words

And that brings us to the end of this article. We hope that with our detailed Shopify launch checklist above, you can kick off your business effortlessly.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


Our Automated Shopping Cart Migration Service helps you move your online store to a better e-commerce platform with ease. Learn more at