SMSWhy SMS Marketing is Critical for Your eCommerce Brand?

SMS Messages Have A High Open Rate

No other type of marketing method has as high a saturation rate as SMS does. But just how many people are opening these text messages that your eCommerce brand could prospectively send out to consumers?

Email Marketing vs SMS Marketing: Open & Response Rates

Your Customers Want To Hear From You

Many other forms of marketing gauge reach and saturation of how attractive your message is to consumers. And most of which are just becoming acquainted with your brand. But opt-in consumers are already familiar with your brand… and they love hearing from you!

Who’s Clicking & Opening Them?

When considering adding SMS campaigns to your eCommerce business, you’re going to want to know what your average open rate and click-through rate are. After all, the purpose of these types of messages is to inform, engage and grow your relationship with new and existing customers. The trickle-down effect is repeat business, increased loyalty and improved branding.

SMS Marketing vs Email Marketing: Click-through rates & Time to open

The ROI Is Lucrative

When considering any marketing strategy, one of the first things that likely crosses your mind is the cost versus the return. I’ve got some good news for you: SMS marketing for eCommerce has one of the healthiest ROIs.

Promotional Offers Convert Often

The goal of sending marketing messages is to generate engagement, entice the recipient, create a cause for action and earn repeat business. As it relates to eCommerce, this is found in the variety of different messages you can send to consumers who have already made a purchase from your business.

Sending SMS Is Cost-Effective

It’s hard to overlook the cost-efficiency of eCommerce SMS marketing. From one perspective, you’re not buying lists or being forced to use expensive software (in fact most text message marketing software for eCommerce is rather affordable). Rather, you’re marketing to opt-in customers who have made a purchase from your online store in the past. A quick Google search reveals that several competing services offer affordable rates on getting the message out to your loyal audience.

Five More Reasons To Use It

The reality is that SMS marketing is going to be a big part of the future of digital marketing. Billions of people own a phone and that the average person spends 3 or more hours per day on their phone. That’s why the best way to reach them is via a text message.

  1. Your competition already is. You can bet that your competitors have already figured this out. And while you might be fashionably late to the game, there’s no time like the present to catch up to your rivals and integrate your own unique SMS remarketing strategy.
  2. The return justifies the means. As explained above, SMS marketing for eCommerce has an estimated 500% return. There are few other marketing methods that you can use that offer this type of lucrative ROI.
  3. It should have already been in your playbook. Now that you know how effective this marketing method is, you may wish that you had been using it all the while. Thankfully, it’s not that hard to integrate. And the minute you do, you’ll start engaging with new and existing customers like never.
  4. The numbers don’t lie. The SMS eCommerce marketing statistics that I’ve provided for you here deliver clear-cut proof that it’s a viral form of proven advertising. But you can only take advantage of it if you’re using it to grow your business.
  5. It’s not technical to implement. Regardless of the service you plan on using, all of the ones that I have demoed or tried out are insanely easy to use. They’re user-friendly, feature-rich and cost-effective. You certainly won’t require technical or coding skills whatsoever.

It’s Time To Take Action!

Now that you know just how powerful SMS promotions can be for your online store. It’s time to take action and integrate your new marketing plan. Hopefully the tips and insights I’ve offered here can help you proactively improve customer engagement, brand saturation, loyalty and retention.



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