Shopware vs Magento — A Detailed Comparison
The Internet has a whole lot of e-trade systems to offer, making it even harder to choose the best out among a lot of platforms. Therefore, a shop owner must determine which requirements he will go after exactly to assess and identify the best possible options. In that case, he should take specific examples of platforms into account for a more accurate analysis. In this article, we will bring two radical e-Commerce platforms into comparison. Magento and Shopware are both reliable and grown platforms, offering all of the necessary tools to create an awesome store. Be highly aware that making the proper decision among them is not a one-click affair at all. Consequently, just sit down and take a bit of your time to review a very in-depth assessment of comparison between Shopware vs Magento.
Shopware vs Magento — A quick look at overview
Shopware is the most common and revolutionary platform among German-speaking part of the community, which could be visible in reality underneath at the chart from builtwith.com. Shopware is efficaciously concurring the eCommerce market at some point of 19 years.
Shopware is absolutely open-sourced from scratch and permits you to alter or amplify your store with your needs. According to builtwith.Com studies, Shopware has been actively gaining clients from Magento and other robust solutions with code access since 2011.
Magento is arguably, with a wide range of features, the most versatile and leading open-source solution that could never be found in eCommerce technology. Magento is regarded as the “Industry Standard” for today’s robust e-market platforms. It provides literally unlimited possibilities to tech-savvy traders. Builtwith.com statistics indicate that Magento is known globally, and the highest percentage of users in the United States are concentrated.
The Magento and Shopware designers have made all efforts to provide an e-commerce business owner with the most optimal website possible. Therefore, you need to first compare the following attributes in this Shopware vs Magento comparison if you want to select a solution for one of the two e-commerce solutions:
- Community Edition
Support through the community, Extendable via Plugins, Product Streams, Customer Streams, Shopping worlds presets
€1,295 One-Time Fee
Commercial edition manufacturer support, Extendable via plugins, Product Streams, Customer Streams, Shopping world presets, Story telling, Digital Publising, Shopware ERP
3. Professional Plus
€5,995 One-Time Fee
Commercial edition, Manufacturer support, Extendable via plugins, Product Streams, Customer Streams, Shopping world presets, Story telling, Digital Publising, Shopware ERP, All Premium Plugins
Custom Enterprise Pricing
Features of Professional Plus, 24/7 support, Individual care, Developer support, Extremely scalable, B2B Suite, Exclusive access to the Enterprise Portal, Marketplace, Dealer Integration
Magento offers two enterprise pricing packages. The final price depends on your store’s average order value and expected annual online revenue. A 30-day free trial lasts from the date of account creation. You can contact the vendor for more details.
Magento Commerce Starter — starting at $2,000/month
- Promotions and Pricing
- Search Engine Optimization
- Site and Content Management
- Catalog Management
- Catalog Browsing
- Product Browsing
- Checkout and Payments
- Order Management and Customer Service
- Customer Loyalty
- Customer Accounts
- Support for Global Sites
- Analytics and Reporting
- Layout and Theming
- Cloud hosting & deployment
- 24×7 email support
- Business Intelligence
Magento Commerce Pro — starting at $3,417/month
- All Starter features, plus
- High availability infrastructure
- Dedicated hardware
- Dedicated launch manager
- Integrated B2B functionality that includes:
- corporate account management and support
- customized catalogs and price lists
- tools for rapid ordering
- online requests for quote workflow
- increased inventory visibility across retail outlets
Ease of Use
Users can get admission to the backend of the demo shop first, collect data on sales and customers with clarity and simplicity, and make fundamental shop changes. The client can take advantage of many Shopware features when running their shop, which makes changes directly from the backend easier to manage.
Magento offers a connection to the Admin Panel, in which the statistics is stored, and new content can be created. Magento 2, has far more advanced features in this case than Shopware 5. Nevertheless, because the framework is much more complicated, users must spend more time reading the instructions carefully.
SEO optimization & Marketing tools
Shopware’s marketing tool is installed automatically. The Community Store has a broad extension library simplifying the sales promotion process. In the meantime, SEO optimization in shopware is set up automatically when certain efforts are made in order to use all modern Magento SEO methods. It has one goal from the beginning: selling. The integrated SEO friendliness gives a solid foundation for a successful Google ranking. Shopware focuses also on online marketing and offers several strong sales promotional apps.
Out-of-the-box settings in Magento are numerous, including metadata products and pages, optimizing images, canonical tags, editing robot.txt files for categories and items etc. Friendly URLs from Magento SEO guarantee the SERP increase. With the launch of Magento 2.x and new SEO-optimized functionality, it is now even more convenient to be enjoyed by Google. Even setting app promotions is possible with efficient marketing tools.
When contrasting the SEO-friendliness of Shopware and Magento, we would conclude that Magento is, according to e-commerce-platforms.com research, the best SEO-optimized platform. It scores a hundred out of a hundred, which is a really perfect result!
The marketing extensions for Magento simplify the management, payment, delivery and checkout processes for business owners and e-shop customers. Nonetheless, an advanced tooling framework is rather complicated and harder to deal with.
According to similartech.com, Shopware is unlikely to be as compared to Magento in phrases of market percentage, as the former evidently loses to the latter. However, shopping and business & industry are the key of Shopware industries. L’Oréal, Philips, Lufthansa and Mercedes-Benz are the most well-known clients of Shopware.
In the areas of shopping, industry & retail, fashion, and arts & entertainment, Magento overtakes Shopware in a large number of websites. Magento clients include Canon, Burger King, KicksUSA, and Seat.
We would like to show what companies use these robust platforms mainly through the Shopware vs Magento comparison. According to similartech.com, Magento is more common in the following areas: shopping, business & industry, arts and entertainment, etc. Shopware in its turn is leading in Marketing & Advertising, Publications, Consumer Electronics, etc.
Support and Community
Shopware’s membership number is approximately 40,000. This platform provides both free and paid assistance. Therefore, platform users can use a free forum or Developers ‘ Guide to subscribe to one of the two paid advanced feature packs, so that they are always up-to-date on their e-business.
It’s no secret that one of the advantages of Magento’s culture is a massive community that other e-Commerce communities have to feel jealous of. This is ranked as one of the world’s largest developer concentrations-over 150 000 active members, making it extremely easy to find answers. For example, for somebody that has a specific plugin that needs developing or enhancing.
Shopware vs Magento — Which one outweighs the other?
Regardless of the current Shopware vs Magento competition, the faith and loyalty of internationally renowned corporations are still bound to these two platforms. Recognized as two robust solutions, they help entrepreneurs to effectively manage their e-businesses through a number of specific features. Nonetheless, since Shopware is easier and cheaper to use, it is likely to meet the requirements of small business owners. On the other hand, Magento may prove to be an incentive for developers to outgrow their store with many sophisticated features along with a vast majority of experts who will absolutely seize your concern when you are stranded in technical issues. Whatever your decision may turn out to be, you won’t be mistaken for sure. From now on, you can start a website for e-commerce with Shopware or Magento. All in all, it’s certainly worth considering both platforms!
Based on our recent report, our customers mostly migrate to Shopware from these platform below:
- Migrate from Magento to Shopware
- Migrate from OXID Eshop to Shopware
- Migrate from WooCommerce to Shopware
- Migrate from Prestashop to Shopware
- Migrate from xt:Commerce to Shopware
And Magento in its turn, has been attracting customers from platforms such as VirtueMart, osCommerce, ZenCart. LitExtension also supports these migrations, in particular:
- Migrate from osCommerce to Magento
- Migrate to Virtuemart to Magento
- Migrate from ZenCart to Magento
- Migrate from UberCart to Magento
- Migrate from nopCommerce to Magento
Have you made up your mind after reviewing this comparison of Shopware vs Magento? Or are you still sitting on the fence without knowing which one to end up with? Don’t hesitate to leave us a message via live chat on website or an email via email@example.com for any question.