Shopify Jewelry Stores: 30 Inspiring Websites To Learn From

11 min readSep 5, 2022


By LitExtension

Planning to open an online jewelry business? We’ve compiled a list of the best Shopify jewelry stores that you can take inspiration from!

Even if you’re new to opening up your own business, or already have a brick-and-mortar store, the best way to really boost those sales is to open up an online store. When you sell jewelry online with Shopify, you can enjoy their robust functionalities and grow your brand faster than ever.

In this article, LitExtension will guide you through the following key points:

Let’s dive right in!

Why Jewelry Sellers Are Choosing Shopify

Shopify is a well-known eCommerce platform for its user-friendliness and robust selling functions — perhaps the most popular platform currently available.

More than assisting you in growing your online business, Shopify also provides its users with beautiful and easily customizable storefront. For online jewelries sellers, this is an important aspect to make a good impression on your customers who value beauty.

✧ See our full Shopify review if you want to know everything Shopify can offer!

Let’s take a closer look at why Shopify is a great choice for jewelry sellers to set up their online stores:

Beginner-friendly and time-saving

Shopify has a good reputation for being one of the most user-friendly eCommerce solutions out there. From experts to total beginners, anyone can easily start an eCommerce business with Shopify.

With open-source platforms, you’re required to go through quite a few complicated steps to start selling on your site. However, being a hosted eCommerce solution, Shopify can take away those usual hassles of creating jewelry websites from scratch.

Open-source vs hosted eCommerce platform — which one is for you?

It’s quite fast to set up your Shopify store without much technical knowledge needed. You just need to provide a few necessary information and your website can be up and running right away. All that’s left is just to customize how the storefront will look to your liking.

For jewelry merchants who hope to focus more on their actual business, you can save a lot of time in establishing a new platform to sell your products.

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Consolidated analytics and inventory management

Shopify offers its users a wide range of reporting and analytic tools to efficiently manage your sales. This platform can give you a detailed and real-time report of key performance statistics, such as sales by product, accumulated revenue or customer preferences. If you need deeper insights, there’s always Advanced Shopify or Shopify Plus plan to upgrade to.

What’s the difference between Shopify and Shopify Plus?

Moreover, Shopify provides merchants and buyers with multiple payment and shipping options. For owners who’ve already been running brick-and-mortar stores, you can take advantage of Shopify POS to sync your physical and online inventory. These robust Shopify sales tools can help jewelry stores maximize their business potentials using multi-channel selling.

Great scalability

Shopify can provide users with the biggest app store on the market, with more than 6000 apps currently available. Covering different objectives from financial to operational purposes, jewelry store owners are able to manage performance better and come up with necessary solutions for their website.

✧ See our list of best Shopify apps for new store owners

With the abundance of added tools, sellers are enabled to maximize their sales potential and even sell through different channels seamlessly. Whether you’re dropshipping with Shopify or manufacturing jewelry on your own, there’s always room to grow with this platform.

Beautiful and professional themes

For online jewelry stores, the way you present your products plays a crucial role in capturing your customer’s attention. An attractive website with easy navigation and high quality image display would leave a positive impression on viewers. At the same time, you’d also want your website to feel unique and stand out from your competitors.

With 100+ professionally built and mobile responsive Shopify themes to choose from, you can definitely pick a suitable theme for your site. In case you need your store to have a more striking look and feel, customizing your theme is always a great option. But if you don’t have time picking from a long list of different themes, there are specific Shopify jewelry themes to fulfill your requirements.

Final verdict:

For building online jewelry stores, Shopify is perhaps one of the most prominent choices in the market.

With its user-friendly dashboard, in-depth analytics and great scalability, managing your sales performance becomes easier than ever. Moreover, its beautiful themes and ease of setting up will also lift the heavy work off your shoulders and let you focus more on growing your business.

Best Shopify Jewelry Stores To Learn From

Let’s take a look at our list of best Shopify stores that focus on selling jewelry:

#1 Shopify jewelry stores with great social media presence

King Ice is possibly the most well-known online jewelry website that uses Shopify. Founded in Los Angeles, California in 2007, they specialized in bringing trends from hip-hop and streetwear culture into their accessory business.

For over a decade, King Ice has been the industry leader in creating wearable art, and using their jewelry to bridge the gap between artist, culture, and people. King Ice offers uniquely designed collections of fine accessories, ranging from pendants, chains, bracelets, and more.

To match with the high quality of their products, King Ice strives to deliver the best online shopping experience for their customers as well. King Ice currently uses Shopify’s Symmetry theme, which is designed to display multiple images to support visual brand storytelling.

In terms of marketing, King Ice has some great promotions running on their Shopify site, such as free US shipping for orders over $50 or easy returns. They also collaborated with premium brand names and famous hip hop artists, which helped them build brand awareness and a good reputation.

All in all, we can see why King Ice’s success is not out of the blue. They pay great attention to their online store and social media coverage, which is a great tip for other Shopify jewelry stores to learn from.

Here are some other famous Shopify jewelry stores that make great use of their social media presence:

#2 Shopify jewelry stores that uses Prestige theme

Missoma is another successful brand among the best jewelry stores powered by Shopify. They aim to deliver elegant yet easy to mix-and-match accessories that would be perfect for your daily wardrobe. With a minimal yet feminine interface, Misoma can capture the heart of anyone who visits their store.

Missoma started their designer’s jewelry business back in 2008. To help scale up their business, Missoma relied on Shopify to provide them with a fashionable online store that can fully display their stunning products. Missoma uses the Prestige Shopify theme, which is favored by a lot of Shopify fashion stores. This theme allows multiple image displays and lets visitors navigate easily.

Along with the beautiful storefront, another factor that contributes to the success of Missoma is their great marketing. Missoma has an active and informational blog on their site to bring their customers the latest fashion news and raise awareness about sustainability. They also enjoy great social media coverage, with over 500k Instagram followers.

If you love this theme, here are other Shopify stores that use Prestige to create a clean, trendy interface:

#3 Shopify jewelry stores with custom themes

Miansai is a successful jewelry brand that has set up flagship stores in New York and Venice Beach. Founded by Michael Saiger, Miansai specialized in high-end jewelry made with finest materials such as 14k gold or 18k gold. With all products made by hand, they pride themselves in their team of over 30 skilled artisans and craftsmen.

Miansai caters to the needs of both men and women for fashionable and luxurious accessories. With their Shopify jewelry store, they’ve incorporated dynamic elements such as videos with artistic product photos, while keeping storefront minimal. In order to make this possible, Miansai has customized their own Shopify theme and make their display look even more unique.

Check out these Shopify jewelry stores that also use custom themes to create unique store interface:

#4 Shopify jewelry stores with jewelry blogs

Another notable brand on the list of best jewelry stores on Shopify, Victoria Emerson is a brand that focuses more on the daily aspect of jewelry. You can find beautiful fashion jewelry for every style and taste in their store, from minimalist pieces to statement items that are sure to catch anyone’s attention. Their best sellers include leather and vegan wrap bracelets, cuff bracelets, and gold jewelries.

Founded in 2012 and loved by women around the world, Victoria Emerson hopes to create simple yet gorgeous accessories that can be enjoyed by anyone. Their jewelry is loved by many famous celebrities, and got featured on multiple news outlets.

Victoria Emerson uses Shopify’s Broadcast theme, which is optimized for high volume stores with a large number of transactions. It also allows the brand to create a fun yet fashionable design to their website. They also own a fashion blog and active social media pages, notably an Instagram account of over 200 thousand followers.

Here are some Shopify jewelry stores with informative blogs that you can learn from:

#5 Shopify jewelry stores that ship internationally

Based in the UK, Cherry Diva is the prime example of “everybody can start an eCommerce business”. When they searched the Internet back in 2013 and struggled to find reasonably priced boho jewelry, the owners of Cherry Diva decided to open a store of their own.

At first, Cherry Diva sourced on trend and statement boho accessories from around the world. They started out selling on market stalls, muddy car boot sales and social events, but soon realized it wasn’t reaching its full potential. They wanted to bring their affordable products to everybody, so they turned to the Internet and eventually chose to sell on Shopify.

Fast forward to today, after years of operation, Cherry Diva now manufactures their own jewelry line and earns a huge number of social media followers, even worn by famous celebs. However, they still stay true to their original goal of bringing on-trend, affordable jewelry to customers worldwide.

With Shopify, Cherry Diva can provide international shipping with ease. These are other Shopify jewelry stores with international shipping:

Best Tips For Shopify Jewelry Stores

Choose the right Shopify theme

Having the right theme plays a crucial part in growing your Shopify store.

Not only should the theme’s design match your brand identity, it should also let you display high definition product images and customize fonts to your liking. A clean, easy to navigate interface with optimized navigation can definitely help you convert more visitors into paying customers.

However, try not to overspend on expensive Shopify themes if you’re a small business. There are many economic options available for stores with smaller budgets.

✧ Launching a Shopify store? Here are the essential beginner’s guides for you:

How much is Shopify? Different Shopify pricing plans

How to add products to your Shopify jewelry store

How to change your Shopify jewelry store name

Shopify launch checklist and tips for eCommerce beginners

Build brand awareness

From the examples above, we can see that there are many ways to increase customers’ awareness of your Shopify jewelry store. Some brands rely on their social media presence, and some have taken a step further to collaborate with famous celebrities.

With a good branding strategy, you are able to showcase your awesome products to more customers and increase their trust in your brand as well.

Create a good SEO strategy

Having a SEO blog and SEO optimized contents on your website can greatly increase your revenue.

With almost all information now readily available on the Internet, buyers tend to do their research carefully before making a purchase. Thus, many companies focus on content marketing to help their business appear on search engines when customers search for products they need.

Shopify makes this even easier with their bundle of robust SEO apps for Shopify stores. These will certainly help you reduce the cost of advertising and let your content reach the targeted audience more efficiently.

Set up your newsletter

Being one of the most profitable Shopify tips, email marketing is undoubtedly essential for jewelry stores. Newsletter is a great method for Shopify jewelry stores to notify customers about important product information and keep them engaged with your brand.

If you are about to launch a new collection or have special promotions, customers are able to keep track of those events. Moreover, when a customer signs up, newsletter service can act as a notification for specific restocked items that they wanted.

Add customer reviews section

In the jewelry industry, testimonials and reviews are very important in building customer loyalty. Potential buyers tend to trust the opinion of past customers more than what the company advertises the jewelry to be. The more reviews there are, the more likely it is for the audience to believe in the quality of the product.

Therefore, creating a review section for every product can help not only with sales but also with your marketing contents as well.


Are Shopify jewelry stores legit?

Shopify is a trusted hosted eCommerce platform to set up a jewelry store. However, not all stores powered by Shopify are reliable. It’s advisable to take your time and do a bit of research before buying from a Shopify jewelry store. You can take a look at their reviews and social media interactions to see what other customers have to say, and determine whether the store is legit or not.

Are Shopify jewelry stores profitable?

Yes. Many new Shopify jewelry stores started with this platform mainly because of the simplicity in creating a new site. But Shopify actually holds more power than they expected. You can find almost every essential functionalities to take advantage of, from SEO to email marketing to setting up promotions. For jewelry stores, this creates a better shopping experience for their customers as well as grow their brand awareness. There are many potential ways to grow your online jewelry business with Shopify.

You might want to read: How to use Shopify to instantly boost your sales

Can I dropship jewelry with Shopify?

Yes. Shopify is a great platform to start dropshipping, even for jewelry. You can take a look at this detailed guide to dropshipping with Shopify, as well as this huge list of 120+ best products to dropship to see if dropshipping jewelry is right for you.

Final Thoughts

With this list of 30 inspiring Shopify jewelry stores, we hope that you can learn from their success and start a profitable online jewelry business of your own. In case you have more questions about how to open a jewelry store with Shopify, join our active eCommerce community to get assistance from thousands of other store owners!




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