How to Create An Awesome Shopify Landing Page
By LitExtension
Having an effective Shopify landing page can greatly improve your store performance and your ability to convert visitors into buyers.
However, many Shopify store owners might share the common questions: How do I create the right Shopify landing page? Will it involve a lot of technical skills?
Look no further — as LitExtension — #1 Shopping Cart Migration Expert will address these questions and give you the suitable solution in this article! Let’s check out our detail guide on how to create Shopify landing page, using the key points below:
- Shopify landing page definition: Types of landing page and why you need one
- How to create a high-converting landing page for your Shopify store
- Examples of best Shopify landing pages
- Tips and tricks for building the right landing page
Without further ado, let’s discuss how to make a landing page on Shopify!
Want to migrate to Shopify?
If you want to move your store to Shopify, LitExtension assures a seamless and accurate migration experience with the utmost security.
An Introduction to Shopify Landing Page
#1. What is a Shopify landing page?
By simple definition, Shopify landing page is a landing page created on your Shopify store. This page usually serves a special purpose, for instance highlighting a product or introducing customers to a sales campaign.
What is Shopify? Find all the information you need about this robust eCommerce platform in these articles:
🔵 Shopify review: Is Shopify truly the best eCommerce website builder?
🔵 Complete Shopify tutorial: Start a Shopify store and get instant sales
Unlike payment, shipping, and inventory management, building a Shopify landing page is not an urgent task that needs to be completed immediately after creating your Shopify store. Nonetheless, a suitable landing page may greatly contribute to your success in the long run.
Scroll down to discover more reasons why having a Shopify landing page is crucial and why you might want to pay more attention to building one.
#2. Why you need a Shopify landing page
The goal of having Shopify landing pages is to grab the audience’s attention and encourage them to perform a beneficial action on that webpage. In other words, with an effective landing page, you can convert casual visitors into paying customers.
Imagine a landing page as a visual trap that you set on your website, and the goal of this trap is to trick buyers into clicking the Call To Action button.
Then how is a landing page different from other pages on your website, such as your homepage and product pages?
- A homepage can cater to many different intentions, such as telling your brand story and introducing a large range of products.
- On the other hand, your landing page will concentrate on getting only one message across, whether to announce a new campaign or offer a special discount to your audience.
- Finally, a product page lets customers focus on a single item and give specific information about the product they’re viewing.
With a landing page that targets the right customer intent, the cost and time to convert visitors into paying customers will be efficiently reduced. Thus, Shopify store owners all over the world are utilizing landing pages as means of marketing, communication, data collection and more.
#3. Types of Shopify landing page
The design of a landing page for Shopify can be altered to serve different purposes.
Thus, it’s important to determine what you want to achieve with your Shopify landing page in advance. This will assist you in choosing the right landing page type and creating one that matches your conversion goal later on.
Let’s take a look at a few types of Shopify landing page and how they can cater to specific converting intention:
Squeeze page
A squeeze page — as the name indicates — is used when you want to ‘squeeze’ data out of your visitors. This type of landing page will help you persuade visitors to provide personal information, such as emails or phone numbers. In exchange, they will receive special offers such as a discount, free trial, or downloadable content such as e-books or reports.
Click-through page
A click-through page convinces your lead to visit a product page and ultimately make a purchase, by providing them with enough context and information about your products or service.
By warming up your lead with positive information, you’re offering a better customer experience. This will help your brand gain better trust and, therefore, better chances of increasing conversion.
Get started page
When visitors access this type of landing page, they’re presented with attractive information that often targets a pain point they’re having. Once visitors are hooked, they will click on the “Get started” CTA buttons to find out how your brand can solve their problems.
This type of landing page focuses more on explaining your products or service. telling the audience how great it is and why it’ll benefit them if they purchase from you.
Campaign landing page
A campaign landing page is usually a standalone page that gives information about an exclusive sales event on your website.
Whether you’re announcing new products, celebrating a holiday or offering promotions, this type of landing page will help create excitement for the audience. Furthermore, visitors might have higher chances of checking out the products you’re showcasing on these special landing pages.
✧ For more examples of profitable landing page, check out: High-performing landing page examples to learn from.
How To Create A Shopify Landing Page That Converts
Now that we’ve grasped the basics of Shopify landing pages, let’s go into details on how you can build a high-converting one for your store.
#1. Create landing page using product collections
This is the fastest way to create landing pages, as you will only need to add a new page using Shopify default collections. Designing this type of landing page is also simpler and doesn’t take too much time.
Using a product collection as your Shopify landing page will give you some big advantages. All Shopify website templates can support your new landing page, no matter if they’re paid or free Shopify themes. Moreover, the distance to your Add to cart button is shortened, as your products will be displayed directly on the landing page.
There are a few types of pages you can create using Shopify theme editors, such as About Us page, Collection page or Contact page. But we’ll only talk in detail about creating a Shopify landing page using product collection.
When creating a new collection on Shopify, you can choose between a Manual or Automated collection:
- A manual collection is better if you want to use this landing page for flash sales or a limited time collection. You can upload and curate the product list to your liking, but it also means having to add products one by one.
- On the other hand, if you want to add multiple products to the landing page and need the inventory to update regularly, an automated collection will be your ideal choice. All you need to do is set specific conditions for your products, and any new items that match those conditions will be automatically added to the collection
So how do you set up a new Shopify collection? Here are the steps you can take:
1- On your Shopify store backend menu, choose Products.
2- Select Collections.
3- Choose between Manual or Automated collection as we’ve mentioned.
4- Fill in your page’s title and URL. Make sure your URL address and product descriptions are SEO friendly for the best result.
#2. Create landing page by customizing Shopify default pages
If you want to make your Shopify landing page more unique, this is the method for you. Though the technique requires a little bit more technical skills, it’ll allow you to better utilize your theme’s design.
Shopify is a powerful website builders with great customizing function — see how it compares to other eCommerce platforms on the market!
🔵 Shopify vs BigCommerce — A head-to-head comparison
Before you customize a page, you must first add it to your Shopify site. In your backend menu, choose Online Store. There will be an option for Pages. Choose Add new, and simply fill all information for your new page such as title and description.
Below is a step-by-step guide for you to customize this default page you’ve just added:
- Prepare your landing page for customization. It’s important to have a backup of your current Shopify page before customizing it. This ensures that you can always restart if needed and no information will be altered.
- From the Online Store section, choose Themes. In the settings for your current theme, choose Customize.
Pro tips: In case you’re looking for an alternative to your current Shopify theme, we recommend browsing the Shopify theme store and selecting one that can help you build the best landing page.
All themes — even paid ones — will allow you to edit a landing page for free until you decide to publish the page. So take this chance to customize your website however you like before making a final choice!
- Now you’ve had access to your theme’s customizing function, you can choose the page that you want to edit from the drop-down menu.
- There are multiple theme sections available for you to create a landing page, even from scratch.
- Moreover, you can always access the backend code of your theme to customize your landing page templates even further. In the setting for your current theme, you’ll find an option to Edit code as below.
Need Help Migrating To Shopify?
If you are intending to migrate to Shopify, LitExtension offers a great migration service that helps transfer your data from the current eCommerce platform to a new one accurately, painlessly with utmost security.
🔥 Need even more information about creating a landing page with Shopify default page settings? Check out this landing page guide from Shopify!
#3. Create landing page using Shopify landing page apps
Still think that the 2 methods we’ve just mentioned above are limited in terms of design? Then, using third-party apps would be the most beginner-friendly way to craft your one-of-a-kind Shopify landing page.
These Shopify landing page builders give you a simplified and hassle-free experience. They integrate directly with your Shopify store and provide drag-and-drop design functions, meaning you can see your edits in real time.
To make your designing process faster, these programs also allow you to apply a pre-made Shopify landing page template. There’s no need to deal with complicated backend codes by yourself!
Here are a few Shopify landing page apps available on the market that we recommend checking out:
PageFly
Pros: If you’re not sure about paying for an editor, you can always create a free Shopify landing page with PageFly. This editor offers 50+ page elements for you to freely customize your landing pages and maximize your converting potential. It’s well known for being easy to use, packed with beautiful templates and can seamlessly connect with many other tools.
Cons: The best design templates are restricted to the Pro and Premium plans only.
✧ Our review on PageFly: PageFly review — Customizing your Shopify storefront
Shogun
Pros: This is also one of the best Shopify landing page builders that’s famous for its powerful designing tool. The drag-and-drop editor is very user-friendly, and you can quickly check your current design using the Preview function. Shogun also provides excellent support, so it’s very suitable for Shopify owners with very few technical skills.
Cons: The subscription fee is much more expensive than other apps on the market.
Gempages
Pros: Another robust tool for designing a landing page, Gempages is an editor with a widely diverse web building library. With over 60 templates and 100 elements to choose from, you can certainly tailor your Shopify landing to your heart’s content. There is a 30-day free trial for you to utilize and craft stunning landing pages!
Cons: Free plans are not available. The Starter plan lacks Pro Templates and A/B Testing.
Tips For Building Your Shopify Landing Page
Is there anything store owners should take notice of when creating a landing page on Shopify?
Let’s take a look at these small but effective tips to help you design a landing page that converts:
#1. Know the type of landing page you need
As we’ve mentioned in a previous section, understanding what you want to achieve with your landing page early on is very important. This will play a huge role in determining how you should design your Shopify landing page.
Which element is interacted with the most when visitors browse a page with similar content? Do you want them to focus on clicking the CTA buttons or providing you with personal data? Deciding on your conversion goal will help you answer these questions easier, and thus build a better performing landing page.
#2. Consider your page speed
It’s great having a beautiful landing page, but it’d defeat all purposes if your page doesn’t load correctly. According to Forbes, visitors’ attention span only lasts for 8 seconds. So when you think of your Shopify landing page design, keep website performance in mind.
Try not to overuse heavy media such as high resolution photos or videos. Keeping your landing page simple may sometimes bring better results!
#3. Keep a clear page layout
A concise landing page not only improves your website speed, but will also let customers understand your message better. Don’t confuse them with too many elements or texts on one landing page.
All you need is to showcase an attractive headline, together with simplified information on your landing page. Focus on the benefits visitors will get when they do business with you, and let that CTA button take the spotlight.
#4. Add pop-ups encourage interaction
Pop-ups are extremely effective in capturing your visitors’ attention right away. So if you have any information that you don’t want visitors to miss, such as newsletter sign up or flash sale promotions, pop-ups will be the best method to deliver them.
Having pop-ups on your Shopify landing page also provides more ways for the audience to interact with your content. Thus, it’s a great method to encourage communication between potential leads with your brand.
Check out other Shopify tips and tricks to rocket your sales:
🔵 Top Shopify tips and how you can be successful on Shopify
🔵 Is Shopify payment worth it? Shopify’s in-house payment provider review
Examples Of Effective Shopify Landing Page
Then what would an efficient landing page look like? Here are some impressive Shopify landing page examples for your easy reference:
#1. Soko Glam
Soko Glam, a Korean skincare business, offers visitors a clean but effective Guide landing page to help them understand their products better.
When you keep scrolling, there will be a section with banners consisting of only a title and a CTA button. Though it may look simple, these straightforward banners will draw viewers’ attention solely to the Learn more buttons and encourage more clicks.
Soko Glam also uses a fresh color combination that stays true to their brand goal: providing great products for clean and healthy skin.
#2. Alo Yoga
Alo Yoga is a yoga apparel brand that has a wonderful approach to spreading mindfulness to the world. More than just selling yoga clothes, the company encourages parents to get their kids involved in their yoga routine.
The Alo Gives landing page consists of a dynamic video as its large banner, as well as lots of detailed information about Alo Yoga’s missions.
This landing page will help boost visitors’ interest in learning more about Alo Yoga’s products and increase their brand credibility. A great way to convert passersby into customers without having to display your items directly!
#3. OneWheel
Finally, let’s take a look at a stunning example of introducing a product. OneWheel has an impressive way to showcase their vehicle on a product landing page. They use a combination of videos, photos and texts to create a Shopify landing page that can impress visitors right when they land on it.
Even though there are many different media displayed on the landing page, the page loads fast and all interactions still run smoothly. Other than product information, OneWheel also adds a section for testimonials to further increase social proof for their products.
Shopify Landing Page: FAQs
1. Can I make a landing page on Shopify?
Yes, and there is more than one way for you to create a landing page on Shopify. Depending on your technical skill, you can either choose one of the following methods to build your Shopify landing page:
- Use Shopify product collection
- Customize Shopify default pages
- Use landing page builder apps
2. How do I optimize my Shopify landing page?
Here are a few effective tips to help you optimize your Shopify landing page and increase conversion:
- Know what types of landing page you need for your store
- Take page speed into consideration when building your landing page
- Keep a clear and concise layout so that visitors can grasp the message better
- Add pop-ups to enrich interactions and draw visitors’ attention to important content
Final Thoughts
Creating a Shopify landing page that effectively converts visitors into paying customers is undoubtedly important to any Shopify online store. Knowing the right type of landing page as well as how to create a suitable one will help you improve store performance and increase sales volume significantly.
With this article by the LitExtension team, we hope that you’re now more confident in understanding how to create Shopify landing page. Should there be any other questions, feel free to Contact us for the fastest support. Or even better, join our dynamic eCommerce community and get assistance from thousands of other Shopify store owners!
