Best eCommerce Analytics Tools in 2020
As all things currently stand, there has never been a more critical time than now for companies and businesses to push their digital marketing campaigns. Ecommerce stores have seen an increase in online shopping during the global pandemic, and this trend will only continue into the foreseeable future.
So if you’re already running an eCommerce store or you’re thinking about setting up an online shop of your own, you absolutely need to make use of analytics software. Having an analytics system in place that best suits your business, depending on its size, goals, and other criteria is an integral part of the growth of any eCommerce and further business development.
Choosing the right eCommerce analytics tools isn’t always easy (since there are hundreds of them) and knowing your best options will not only save money for your business but also provide you with key information and data that won’t only help with sales and customer satisfaction but also help better manage inventory.
Tools which we’ll discuss in this article provide unique sets of features and address different needs for various types of businesses, but ultimately provide eCommerce sites with valuable information that can lead to real, data-driven decisions in a simple, yet cohesive fashion, improving your eCommerce UX along the way.
1. OWOX BI
Price: Free trial with the Marketing data plan starting at $55/month
OWOX BI (business intelligence) is one of the best and most eCommerce popular analytics tools currently on the market and is a great solution for different scales of marketing analysis. With this all-in-one tool for both marketing and analytics, you’ll have access to comprehensive reports that will help you make data-driven decisions.
This product works in a way that it extracts insight from data and provides eCommerce businesses with useful metrics from traffic sources to mobile apps, and crunches out reports all on a single user-friendly interface. What this all equates to is really a product that can be a true time-saver for marketers that gives businesses a complete understanding of what works and what doesn’t.
The learning curve can be steep at first, but you’d be happy to learn that there is a product set up and training course available, though for an additional cost, depending on the size of your business.
2. Lucky Orange
Price: 7-day free trial; subscription starting at $10 up to custom enterprise plans
Do you know why a visitor left your eCommerce store before completing his or her purchase? Lucky Orange knows why. Installation is fast and takes just a few seconds — no coding required. In addition, Lucky Orange is easy to use, ready to go “out of the box,” and every plan includes full access to eight great features including dynamic heat maps, user recordings, live chat, form analytics and more.
Lucky Orange allows you to see your website through the eyes of your visitors and customers. Watch as they navigate your store, click through product options and move to the checkout process. Pair insights from Lucky Orange with performance analytics to get the full picture of what’s actually happening in your store.
Price: Silver plan starts at $299/month
Another great analytics tool is Kissmetrics and like the majority of the products which will be covered in this article, they’re all in ways similar to one another, but some have unique perks and features that make these products stand out. Kissmetrics works in a way that it uses Customer Engagement Automation, meaning that it will provide its users with behavioral analytics, email campaign automation, and a lot more.
You will be able to get a real insight into how all of the data is tied to real people, and with such insight, you’ll be able clearly to piece the puzzle of what’s really going on, on your site with the usual reports of cohorts, funnels, revenue, etc.
Furthermore, you’ll be able to track how people behave during A/B split tests, making this product really stand out for most entry-level businesses seeking a reliable analytics tool, ensuring that the customer returns to your store.
Price: Standard version is Free, though this is a Freemium product
This wouldn’t be a complete article if we weren’t going to mention Google Analytics from the sheer popularity of this tool. Providing data for both, mobile and website, this free product is a great place to start familiarizing yourself with how eCommerce analytics tools work, with one of the few drawbacks being that it’s not the easiest of products to get a hang of. Luckily, there is an extensive amount of tutorials out there that do a fine job explaining most of the ins-and-outs of using this tool.
Google Analytics integrates snuggly with Google’s URL Builder Tool. Even if your traffic is coming from a PDF document that is hosted somewhere online, you can attribute those visitors to the proper campaign and channel.
This product has been a go-to place for data analysis, for many years now, and it’s been only getting better with time, and if you decide to dedicate some time and effort in figuring this product out, it can serve you and your business excellently, despite the UI/UX leaving some room to be desired.
Price: There is a free trial for businesses of all sizes, and the actual cost will ultimately depend on the size of your business.
Heap is an eCommerce analytics tools that isn’t the most popular or the most widely known tool, but that is beginning to change and at the moment, the company reports that it has over 6,000 customers. Brining feature-packed analytics for marketing and web, this product can serve anyone, from startups to enterprise-level businesses.
One of the strongpoints in this product is that you don’t need to be an expert in analytics, and the process of setting everything up is quite intuitive. The UI is something that this product really nails, apart from it being highly intuitive, once you finish setting everything up, you’ll be able to make sense of all the data with reports that aren’t only pleasant to look at, but also make sense in the areas that matter to you most.
Price: Core package is free; Pro plan starts at $999/month and Enterprise price will vary depending on your businesses scale
If you’re looking for a tool that uses a data-driven approach that leads to sound decision making, then Woopra is amongst the top products that do just that. By using cohort analysis, onboarding optimization, and other sophisticated methods of analysis, you’ll be able to track your customer’s journey, and this is one of the main emphasis points of this product — improvement of the entire buying process on your website.
You’ll be able to visualize and optimize every step of the customer journey, which can lead to a decrease in abandonment rate for your eCommerce store. All of this data will be presented to you in reports that are easy to digest. The reports are also pragmatic in every way, constantly evolving and making it a must-have tool for marketers.
Price: There are four packages — Basic $50/mo, Standard $400/mo, Premium $1,500/mo and the Enterprise package has a custom price
With Grow, we have another business intelligence tool, that is presented as an all in one dashboard software, which makes for an exceptionally pleasant and enjoyable user experience. The ease of use seems to be a consistent mark of this product, and from the get-go, setting up Grow can take only minutes, but it will definitely improve your productivity once it’s all ready to do.
Within this software, you’ll find and track all of the metrics that are right for your eCommerce business. Create meaningful data representations that can be also easily shared. Overall it’s a neat product that businesses of various sizes will find highly useful and plenty in what it has to offer.
Price: You’ll have to get a Price Quote
Sisense is one of a highly advanced (BI) analytics tools that is immensely versatile and has capabilities to go above-and-beyond. This platform gathers data across all fields and pretty much transforms everything it collects into analytics applications which can be embedded practically anywhere. By combining data from disparate sources, users can ultimately perform deep analysis of data that’s been gathered while using sets of multiple filters. What you’ll end up with will be in-depth reports, KPIs, and so much more. On top of all that, this platform isn’t too hard to master, and the trade-off for putting in the time and resources can be worth the investment.
Price: Starter version is Free, with a Growth plan starting at $89/mo and the Enterprise cost, again, depends on the scale of your business
The last eCommerce analytics tool to make our list is Mixpanel, and being last on the list doesn’t make it the least. Used by the likes of Uber, Twitter, and Expedia, Mixpanel is an all-around sound solution for getting the user analytics for web and mobile usage.
This system will be able to answer complex questions, give you an understanding of the shopper behavior, and provide automatic insight into all of the data that’s being processed. Mixpanel uses flexible data integrations for developers, which will basically allow you to fine-tune the customer experience based on real-life data. Overall this is a first-class product, and for most businesses, the Growth plan price really hits that sweet spot.
Using eCommerce analytics tools is a surefire way to get ahead of your competitors, improve your eCommerce store, increase your sales and sign contracts along the way.
This is a guest post from Darya Jandossova Troncoso, from MarketSplash.
Darya Jandossova Troncoso is a photographer, artist and writer working on her first novel and managing a digital marketing blog — MarketSplash. In her spare time, she enjoys spending time with her family, cooking, creating art and learning everything there is to know about digital marketing.