A Comprehensive BigCommerce SEO Guide 2021

BigCommerce SEO highlights

Before jumping into the BigCommerce SEO to-do list, let’s take a look at the SEO features BigCommerce has to offer. In terms of Bigcommerce SEO, we are going to review 4 prominent BigCommerce SEO features which are:

  • Site loading speed
  • Built-in blogging function
  • Mobile-friendliness
  • Powerful administration panel

Site loading speed

According to Quanta, BigCommerce site’s average response time is 0,50s and this result placed BigCommerce among the top 3 for Best Average Response Time of all eCommerce platforms. Therefore, it’s safe to say BigCommerce has a fast site loading speed.

BigCommerce site loading speed

Built-in blogging function

Besides the impressive loading speed result, BigCommerce also provides an effective built-in blogging function that allows you to upload blog posts easily without having to buy its apps to manage content.

Mobile-friendliness

It can’t be denied that all BigCommerce themes are fully mobile responsive as they automatically reformat to fit mobile screens. Moreover, after a long time without a mobile app, the good news is that BigCommerce has reintroduced one for both iOS and Android. You can easily manage your online business on the go. In fact, you can check your store performance and also manage orders and customers.

Powerful administration panel

Last but not least, BigCommerce comes up with a powerful administration panel that gives full access to metadata, header tags, titles, and URLs so that you can customize your blog and information pages to make them SEO-friendly.

How to make the most of BigCommerce SEO

There is a lot you can do to improve your search engine ranking and drive more traffic to your website. In order to see success with BigCommerce SEO for an online store, there are many different elements below that you need to consider and complete them all perfectly.

Do proper keyword research

Keyword research is the very first step in the BigCommerce SEO campaign and is also the most important step. It makes sure you target the right keywords that have high search volume and are easy to rank for. However, you might have a headache working with keyword metrics such as keyword difficulty, search volume, etc. So here are 3 essential ways to help:

  • Amazon
  • Competitor research
Ahrefs is one of the best SEO solution

Focus on on-page SEO

Use clean URLs

Normally, other platforms add prefixes to your pages and products, for example /pages/ before pages, /products/ before products. This might have an influence on your SEO. On the other hand, BigCommerce has occupied the spotlight as you can create clean URLs, which means really short, simple and intelligent ones.

Add Alt text and file names for images

Besides the content, all pictures on your page will be examined by search engines when indexing your site, especially two key elements associated with your images which are Alt text and File names. To help improve your BigCommerce SEO, don’t forget to add alt text to images and optimize file names.

  • An alternative text gives you a shot at showing up in Google image results. It is considered as a picture’s description containing focus keywords to help users understand.
  • Search engines use Alt text to categorize and better understand your context.
  • If your image fails to load, this description will be displayed to help avoid confusion.

Add meta descriptions

As you can easily see in every search result on Google, meta descriptions usually appear underneath the links on a search engine results page and they provide short overviews of web pages or blog posts.

  • Make sure your meta description describes an overview of the page content concisely (less than 160 characters), accurately and interestingly to encourage people to visit it.
  • It must contain the focus keyword you are planning to rank for.

Optimize headings and page titles

Optimize headings

Use rich snippets

Rich snippets appear right below the page/post title and before the meta description and contain all content of a page or a blog post including star rating, reviews’ number, pricing and so on.

Improve your site speed

Apart from improving the UX of your store, site speed is also the key to ranking your website with search engines.

  • Use image compression tools to reduce the file size: Some BigCommerce templates allow you to use a tool that automatically optimizes your images to provide the best combination of size, quality, and file format for the device it’s being served on.
  • Avoid excessive use of external scripts or custom code on your site.
  • Use as few web fonts as possible on your site.
  • Enable Accelerated Mobile Pages (AMP) format for your BigCommerce pages and posts.

Submit your sitemap to Google Search Console

Sitemaps help to ensure that Googlebot will find and explore everything on your site. After registering your BigCommerce site with Google Search Console, you need to submit an XML sitemap to this service so that your site will be indexed accurately and quickly. Luckily, BigCommerce generates a sitemap automatically for you with the URL in your store: www.example.com/xmlsitemap.php. You just need to edit your store domain and enter this link into Google Search Console.

Secure your site

The most important way to keep your site safe is by using SSL with “https://” instead of non-secure “http://”. As you may know, web browsers tend to display warning messages to users who visited non-secure websites and this can significantly lose visitors’ trust.

Measure your SEO effectiveness

You may have questions about how your BigCommerce SEO is performing and how to measure your efforts. In order to track your rankings, there are two popular methods:

  • Use Ahrefs — a SEO tool.
  • Create an SEO dashboard in Analytics account.

Use Ahrefs to track search rankings

As mentioned above, Ahrefs is an all-in-one SEO tool with a rank tracking feature that notifies you whenever your rankings fluctuate. In fact, they just enhanced this feature to give even more useful information, like comparing your progress to your competition and seeing your overall search visibility. You should check every day to keep track of even the slightest changes in the keyword positions, domain rating (DA), referring domain, etc.

Use Google Analytics to measure organic traffic and engagement metrics

Final words

In brief, that’s all the tasks you need to take care of when working with your BigCommerce SEO. Completing these above tips will make a significant difference to the performance of your BigCommerce store in search results. And soon, you will be on the road to success in BigCommerce SEO.

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