eCommerce has become an indispensable part of the global retail landscape, especially in the post-Covid19 period. More and more people are turning to the digital space. Therefore, to capture a piece of the pie, it’s a wise move to start an online business.
If you are looking for ways to get more sales, you’re on the right track. In this article, I’ll walk you through 10 tips on how to increase online sales. Stay tuned!
Why Sell Online?
The use of digital channels keeps increasing. As you may know, in 2020, over 2.05 billion people bought goods and services online. This number is expected to climb to 2.14 billion in 2021. During the same year, eCommerce sales amounted to $4.2 trillion worldwide.
Besides, online businesses can be opened 24/7 throughout the year. Therefore, you can maximize your profits as you can sell anytime, from anywhere, no matter whether it is midnight or early morning.
Fast Go-to-Market Time / Low Cost
Launching an online store is simpler and cheaper than kicking off a traditional one. Many eCommerce platforms, especially hosted ones such as Shopify or BigCommerce, provide you with a comprehensive package to get off the ground quickly. Having difficulties building a Shopify store? This tutorial video will show you how to create a Shopify website from scratch:
If you want to sell on marketplaces like Amazon, Etsy, or eBay, you just need to register an account to get started. Rather than paying large upfront investments that traditional retail can incur, building an eCommerce business is much more affordable.
Easy to Expand
eCommerce selling can take on many different formats with different sources of customers. You can build and maintain your online presence on multiple platforms or integrate your eCommerce platform with marketplaces.
If you opt for an eCommerce solution, such as BigCommerce, it enables you to pick different subscription pricing plans with advanced features to easily expand your online business. On the other hand, when you drive a traditional brick-and-mortar store, your business growth will cost you a pretty penny.
Now that we have learned three main reasons why you should sell online, let’s take a deeper dive into 10 actionable techniques you can use to increase online sales!
10 Great Ways to Increase Online Sales by LitExtension.
1. Build your brand awareness and know who your customers are
If you want to increase online sales, the first and foremost thing you should do is to build your brand authority & affinity. If you want to consistently win, you should focus on a clear and consistent brand message. Your sales will be affected by how you position yourself as a business.
Besides, having a clear sense of who your target customer is is crucial in a long-haul play. It holds the answer for online brands with a desire to meet the customers’ demand, thus increase online sales.
Specifically, conducting market research and creating buyer personas are two important things worth spending your time on.
2. Make use of ads and SEO
In today’s digital age, it’s essential to take advantage of the full force of digital marketing to increase online sales. If you put up tons of capital into marketing campaigns but still can’t reach potential customers, you are failing to make good use of your money.
Using ads, you can create and target detailed buyer personas by creating custom ads. You can twist ads to appeal to custom audiences. For instance, smartphones can appear mostly on the newsfeed of people aging from 16 to 60 years old. You can also track all of the pages they visit, the products they click, and automatically send targeted offers based on their activity.
In fact, search led to 65% of all eCommerce sessions. Therefore, the holy grail of online marketing is ranking at the top of Google. SEO can help you drive tons of traffic and online sales with low marketing spend. You can easily found effective tips and guides to improve SEO for your online stores, such as a comprehensive BigCommerce SEO guide, or SEO tips for optimizing your Magento store…
3. Diversify sales channels
It seems obvious that if you want to increase online sales, you should sell on as many channels as possible. The more times you reach the customers, the higher chance they will make a purchase.
To skyrocket your sales, you can consider going for multi-channel retail or integrating your current eCommerce platforms with a marketplace, such as linking Etsy to Facebook or integrating Shopify with WordPress…
4. Choose the right pricing strategy
In a world where competing on price is becoming the norm, it’s of great importance to identify a suitable pricing strategy for your online business. An effective strategy will not only increase online sales but also help your business have leverage against other competitors in the market.
If you haven’t found the right one yet, take a look at this article regarding the top 10 profitable pricing strategies for your online business.
5. Focus on the website’s user experiences
Customers stay on your page for just 15 seconds. Therefore, having your website designed by a professional to create a user-focused experience is a key to increase online sales. Be helpful and personalize the experience.
You should pay attention to on-page elements, how it looks, and how it works. Put the call to action (CTA) at the right placement, improve website navigation, and use appealing headings are some recommendations to be considered. Besides, you should provide product details and information in a clear and concise manner.
90% of information sent to the brain is visual. It stands to reason that your site should include a wide range of high-quality images. You should consider adding videos to your top landing pages as it can result in an increase in conversions averaging at 86%.
In a nutshell, a well-structured website design will look great, work well, and help to convert more.
6. Optimize the payment process
Today, people crave convenience. Therefore, reducing friction in the checkout process is a big sticking point to increase online sales. Here are some stats that you should pay attention to:
- Complicated or extended checkout processes led to 27% of cart abandonments.
- $18 billion in sales revenue is lost each year because of cart abandonment.
- If the checkout process is too complicated, 26% of shoppers will leave the checkout.
Therefore, it is essential to eliminate any unnecessary steps and get rid of the elements that confuse customers and drive them away. To nail the payment process, you’d better make it easy, secure and provide as many payment gateways as possible.
7. Show off customer testimonials and trust signals
Testimonials are the most valuable weapons in your arsenal. They are the psychological keys to increase online sales. 9 out of 10 customers will read reviews before deciding to make a purchase, and 67% of customers are influenced by online reviews.
When the customers are mulling over a purchase, they’ll often search for online reviews. Therefore, legions of satisfied customers will add social proof to the product and create a sense of community to influence the buying decisions of the customers.
Oftentimes, customers are reluctant to buy a product online due to many associated risks of making commitments. Customer testimonials and trust signals appearing on your home page, production page, or landing page can potentially help the customers overcome hesitations preemptively.
For customers who are on the fence, a money-back guarantee can give them a sense of confidence in their purchase. For instance, LitExtension offers users a 30-day money-back guarantee as a way of ensuring complete satisfaction with our service.
8. Use promotions
As a matter of fact, price matters and people prefer discounts. Promotions will obviously persuade prospects to buy.
To drive massive floods of sales, you can use promotions monthly, quarterly, with big themes and events. Try to create a sense of urgency by using time-sensitive special offers to limited-edition products.
And of course, free shipping is a top-tier tactic, which is much more powerful than a percent off. 47% of shoppers said that if they got to the checkout and found that free shipping wasn’t offered, they would abandon a cart. You might lose mostly half of your customers.
9. Grow online sales with mobile optimization
1 in 4 customers made purchases using mobile devices. Therefore, growing online sales with mobile optimization is essential if you don’t want to lose one-quarter of your customers. Many eCommerce platforms, such as Wix, allow you to optimize mobile friendliness. You can easily edit the mobile version without affecting the desktop one. However, you need to make sure your store is responsive.
10. Provide excellent customer service to improve customer loyalty
According to a survey from Zendesk, customer service is a key factor when deciding whether to purchase. Provide contact details and advise customers if there are inquiries and complaints, or any delays with their orders.
Adding a chat feature can help increase the conversion rate by 211%. Using CRM software is an effective way to better understand and retain your customers. You can also use a live chat or deploy a chatbot for 24×7 sales conversion. With fast and accurate support, the Internet of Things and Artificial Intelligence have become strong allies for sales.
To constantly improve the customer experience, you should dig into your analytics to figure out a marketing strategy that is hyper-focused on the customer experience.
At the end of the day, you have to fulfill the needs of your customers if you want to increase online sales. Test both time-honored and creative ways to find out a strategy to develop sustainably.
From my perspective, the key to success is the effective and appropriate use of both eCommerce platforms and marketplaces.
If you are currently running your online store on an eCommerce platform and aren’t satisfied with it, you should consider re-platforming to a more robust one. With LitExtension, you’ll experience a quick, secure and seamless data migration process. If you want to integrate your eCommerce platform with marketplaces, I recommend LitCommerce — a simple and affordable multi-channel selling tool.
Thank you for reading and good luck with your online business!
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