10 Great Ways to Increase Online Sale by LitExtension

By LitExtension

Increase Online Sales

Introduction

If you are looking for ways to get more sales, you’re on the right track. In this article, I’ll walk you through 10 tips on how to increase online sales. Stay tuned!

Why Sell Online?

Huge Potentials

Global retail e-commerce sales (2014–2021)

Besides, online businesses can be opened 24/7 throughout the year. Therefore, you can maximize your profits as you can sell anytime, from anywhere, no matter whether it is midnight or early morning.

Fast Go-to-Market Time / Low Cost

If you want to sell on marketplaces like Amazon, Etsy, or eBay, you just need to register an account to get started. Rather than paying large upfront investments that traditional retail can incur, building an eCommerce business is much more affordable.

Easy to Expand

If you opt for an eCommerce solution, such as BigCommerce, it enables you to pick different subscription pricing plans with advanced features to easily expand your online business. On the other hand, when you drive a traditional brick-and-mortar store, your business growth will cost you a pretty penny.

Now that we have learned three main reasons why you should sell online, let’s take a deeper dive into 10 actionable techniques you can use to increase online sales!

10 Great Ways to Increase Online Sales by LitExtension.

1. Build your brand awareness and know who your customers are

Besides, having a clear sense of who your target customer is is crucial in a long-haul play. It holds the answer for online brands with a desire to meet the customers’ demand, thus increase online sales.

Specifically, conducting market research and creating buyer personas are two important things worth spending your time on.

2. Make use of ads and SEO

Using ads, you can create and target detailed buyer personas by creating custom ads. You can twist ads to appeal to custom audiences. For instance, smartphones can appear mostly on the newsfeed of people aging from 16 to 60 years old. You can also track all of the pages they visit, the products they click, and automatically send targeted offers based on their activity.

Google Search

In fact, search led to 65% of all eCommerce sessions. Therefore, the holy grail of online marketing is ranking at the top of Google. SEO can help you drive tons of traffic and online sales with low marketing spend. You can easily found effective tips and guides to improve SEO for your online stores, such as a comprehensive BigCommerce SEO guide, or SEO tips for optimizing your Magento store

3. Diversify sales channels

Diversify sales channels

To skyrocket your sales, you can consider going for multi-channel retail or integrating your current eCommerce platforms with a marketplace, such as linking Etsy to Facebook or integrating Shopify with WordPress

4. Choose the right pricing strategy

If you haven’t found the right one yet, take a look at this article regarding the top 10 profitable pricing strategies for your online business.

5. Focus on the website’s user experiences

You should pay attention to on-page elements, how it looks, and how it works. Put the call to action (CTA) at the right placement, improve website navigation, and use appealing headings are some recommendations to be considered. Besides, you should provide product details and information in a clear and concise manner.

90% of information sent to the brain is visual. It stands to reason that your site should include a wide range of high-quality images. You should consider adding videos to your top landing pages as it can result in an increase in conversions averaging at 86%.

In a nutshell, a well-structured website design will look great, work well, and help to convert more.

6. Optimize the payment process

  • Complicated or extended checkout processes led to 27% of cart abandonments.
  • $18 billion in sales revenue is lost each year because of cart abandonment.
  • If the checkout process is too complicated, 26% of shoppers will leave the checkout.

Therefore, it is essential to eliminate any unnecessary steps and get rid of the elements that confuse customers and drive them away. To nail the payment process, you’d better make it easy, secure and provide as many payment gateways as possible.

7. Show off customer testimonials and trust signals

When the customers are mulling over a purchase, they’ll often search for online reviews. Therefore, legions of satisfied customers will add social proof to the product and create a sense of community to influence the buying decisions of the customers.

Oftentimes, customers are reluctant to buy a product online due to many associated risks of making commitments. Customer testimonials and trust signals appearing on your home page, production page, or landing page can potentially help the customers overcome hesitations preemptively.

For customers who are on the fence, a money-back guarantee can give them a sense of confidence in their purchase. For instance, LitExtension offers users a 30-day money-back guarantee as a way of ensuring complete satisfaction with our service.

8. Use promotions

To drive massive floods of sales, you can use promotions monthly, quarterly, with big themes and events. Try to create a sense of urgency by using time-sensitive special offers to limited-edition products.

And of course, free shipping is a top-tier tactic, which is much more powerful than a percent off. 47% of shoppers said that if they got to the checkout and found that free shipping wasn’t offered, they would abandon a cart. You might lose mostly half of your customers.

9. Grow online sales with mobile optimization

10. Provide excellent customer service to improve customer loyalty

Adding a chat feature can help increase the conversion rate by 211%. Using CRM software is an effective way to better understand and retain your customers. You can also use a live chat or deploy a chatbot for 24×7 sales conversion. With fast and accurate support, the Internet of Things and Artificial Intelligence have become strong allies for sales.

To constantly improve the customer experience, you should dig into your analytics to figure out a marketing strategy that is hyper-focused on the customer experience.

Conclusion

From my perspective, the key to success is the effective and appropriate use of both eCommerce platforms and marketplaces.

If you are currently running your online store on an eCommerce platform and aren’t satisfied with it, you should consider re-platforming to a more robust one. With LitExtension, you’ll experience a quick, secure and seamless data migration process. If you want to integrate your eCommerce platform with marketplaces, I recommend LitCommerce — a simple and affordable multi-channel selling tool.

Thank you for reading and good luck with your online business!

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Our Automated Shopping Cart Migration Service helps you move your online store to a better e-commerce platform with ease. Learn more at https://litextension.com